The strongest hug

With the initiative “The strongest embrace”, launched in March 2020, Valerio Berruti has undertaken to give one of his drawings to anyone who makes a donation of at least 300 euros to the Fondazione Nuovo Ospedale Alba-Bra Onlus to deal with the Covid emergency -19.

The subjects represented, two children in an embrace, have become one of the symbols of solidarity during the pandemic. Donations came from all over Italy and also from abroad, involving countries such as: Spain, Germany, United Kingdom, Switzerland, United States, Japan and Australia.

The initiative ended with the creation of 768 drawings and a book (published by Gallucci publisher) which made it possible to raise over 260 thousand euros for the charitable cause. The works created for the project have become the frames of a video that still has no soundtrack.

To draw attention to music, a sector neglected in this difficult period, Valerio invites musicians from all over the world to share an original song that accompanies the video animation of “The strongest embrace”, idealistically widening his embrace to the world of performing arts and musical composition.

To participate, just post the animation video accompanied by an unpublished piece on your Instagram profile, tagging Valerio Berruti and inserting the hashtag # Labracciopiùforte #valerioberruti # hugs4music

Join the social call for music

Valerio Berruti was born in Alba in 1977. The artist uses the ancient fresco technique, sculpture and video animation to create essential images, inspired by the suspended world of childhood, the moment in life in which everything has yet to happen.

In 2009 he was the youngest participant in the 53rd Venice Biennale where he presented a video animation, with the music of Paolo Conte, made up of 600 frescoed drawings. In 2011, the video of him Kizuna, exhibited at the Pola Museum in Tokyo with the soundtrack specially written by Ryuichi Sakamoto, became a charity project for the reconstruction of Japan after the devastation of the earthquake. The following year he was selected by the international Luci d’artista project in Turin and created a permanent land art work at the Nirox Foundation in Johannesburg.

In 2018 he started working on the animated short film, co-produced by Sky Arte, La giostra di Nina with the soundtrack by Ludovico Einaudi. The great carousel was exhibited in the autumn of 2018 in the Church of San Domenico in Alba and in 2019 at the MAXXI – National Museum of 21st Century Arts while the short film, after the absolute preview at the Rome Film Festival, is still participating at the main international film festivals. The large carousel “La giostra di Nina” is currently on display in the Galleria Grande of the Reggia di Venaria.

The video of the social call

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Watch the videos of the musical collaborations